
Production. Performance. Operations.
WE MAKE THE
IMPOSSIBLE
WORK.
WE MAKE THE
IMPOSSIBLE
WORK.
Extraordinary experiences.
The expertise to make them real.
Extraordinary experiences.
The expertise to make them real.
Founded in the GCC. Built for the world.
Terhal by Dragone · Riyadh

Production. Performance.
Operations.
WE MAKE THE
IMPOSSIBLE
WORK.
Extraordinary experiences.
The expertise to make them real.
Founded in the GCC. Built for the world.
Terhal by Dragone · Riyadh
// A LOUD MINORITY
// A LOUD MINORITY
Creative ambition. Technical conviction.
Creative ambition. Technical conviction.
THE BRIDGE BETWEEN
AN IDEA AND ITS IMPACT.
THE BRIDGE BETWEEN
AN IDEA AND ITS
IMPACT.
THE BRIDGE BETWEEN
AN IDEA AND ITS IMPACT.
We are a specialist technical and production consultancy. We bring designers, engineers, operators and client teams together to deliver ambitious projects in demanding environments.
We are a specialist technical and production consultancy. We bring designers, engineers, operators and client teams together to deliver ambitious projects in demanding environments.
We are a specialist technical and production consultancy. We bring designers, engineers, operators and client teams together to deliver ambitious projects in demanding environments.
Theatre is in our DNA. Rehearsal, repeatability and resilience shape our thinking from the first sketch to the final performance.
Theatre is in our DNA. Rehearsal, repeatability and resilience shape our thinking from the first sketch to the final performance.
50+
50+
50+
Years of combined experience
04
04
04
Continents of active deployment
01
01
Integrated team across the lifecycle
01
Integrated team across the lifecycle
// SELECTED WORK
// SELECTED WORK
BUILT FOR THE
UNFORGETTABLE.
BUILT FOR THE
UNFORGETTABLE.
BUILT FOR THE
UNFORGETTABLE.
Resident shows, cultural destinations, World Expos and live entertainment. A selection of ALM’s work.
Resident shows, cultural destinations, World Expos and live entertainment. A selection of ALM’s work.
Resident shows, cultural destinations, World Expos and live entertainment. A selection of ALM’s work.

Riyadh
–
Resident spectacle
Terhal by Dragone
EXPLORE THE PROJECT

Diriyah
–
Immersive experience
Souk Wonders
EXPLORE THE PROJECT

Osaka
–
World exposition
KSA Pavilion, Expo 2025
EXPLORE THE PROJECT

Macau
–
Permanent water theatre
The House of Dancing Water
EXPLORE THE PROJECT

Dubai
–
Festival
UNTOLD Dubai
EXPLORE THE PROJECT

Dubai
–
Festival
Waterbomb Dubai
EXPLORE THE PROJECT
// TECHNICAL EXPERTISE
// TECHNICAL EXPERTISE
EVERY DISCIPLINE.
ONE CLEAR VISION.
EVERY DISCIPLINE.
ONE CLEAR VISION.
EVERY DISCIPLINE.
ONE CLEAR VISION.
Deep technical knowledge, joined-up thinking and practical solutions at every stage.
Deep technical knowledge, joined-up thinking and practical solutions at every stage.
Deep technical knowledge, joined-up thinking and practical solutions at every stage.
01
PERFORMANCE & RIGGING
PERFORMANCE & RIGGING
PERFORMANCE & RIGGING
Performer flying, scenic automation, rigging design and structural interfaces.
Performer flying, scenic automation, rigging design and structural interfaces.
Performer flying, scenic automation, rigging design and structural interfaces.
02
STAGING & ENVIRONMENTS
STAGING & ENVIRONMENTS
STAGING & ENVIRONMENTS
Scenic and kinetic elements, audience systems, technical drafting and 3D visualisation.
Scenic and kinetic elements, audience systems, technical drafting and 3D visualisation.
Scenic and kinetic elements, audience systems, technical drafting and 3D visualisation.
03
SHOW SYSTEMS
SHOW SYSTEMS
SHOW SYSTEMS
Lighting, spatial audio, video, projection, show control and special effects.
Lighting, spatial audio, video, projection, show control and special effects.
Lighting, spatial audio, video, projection, show control and special effects.
04
DELIVERY & READINESS
DELIVERY & READINESS
DELIVERY & READINESS
Procurement, technical PMO, systems integration, commissioning and live operations.
Procurement, technical PMO, systems integration, commissioning and live operations.
Procurement, technical PMO, systems integration, commissioning and live operations.
FEASIBILITY
FEASIBILITY
DESIGN
DESIGN
PROCUREMENT
PROCUREMENT
DELIVERY
DELIVERY
LIVE OPERATION
LIVE OPERATION


Behind the experience - Terhal by Dragone
Behind the experience - Terhal by Dragone
// ALM TECHNOLOGIES
// ALM TECHNOLOGIES
ONE OPERATION.
ONE SHARED
PICTURE.
ONE OPERATION.
ONE SHARED
PICTURE.
ONE OPERATION.
ONE SHARED
PICTURE.
Command, control and communication. ALM Technologies connects operational planning, experienced people and the CommandPost platform.
Command, control and communication. ALM Technologies connects operational planning, experienced people and the CommandPost platform.
Command, control and communication. ALM Technologies connects operational planning, experienced people and the CommandPost platform.
IN PARTNERSHIP WITH
IN PARTNERSHIP WITH



// OUR NETWORK
// OUR NETWORK
GREAT WORK.
SHARED AMBITION.
GREAT WORK.
SHARED AMBITION.
GREAT WORK.
SHARED AMBITION.
Clients, creative collaborators and specialist partners from across our work.
Clients, creative collaborators and specialist partners from across our work.
Clients, creative collaborators and specialist partners from across our work.

OPERATIONAL TECHNOLOGY
OPERATIONAL TECHNOLOGY
CommandPost provides the platform. ALM shapes the operational framework, integration, training and delivery around it.
CommandPost provides the platform. ALM shapes the operational framework, integration, training and delivery around it.
OUR COMBINED OFFERING
OUR COMBINED OFFERING


CREATIVE COLLABORATION
CREATIVE COLLABORATION
ALM is Dragone’s exclusive technical and production consultant worldwide, supporting resident and temporary shows.
ALM is Dragone’s exclusive technical and production consultant worldwide, supporting resident and temporary shows.


Expo 2020 Dubai


Dragone


Cirque du Soleil

ADGM


GEM


What If


UNTOLD

Waterbomb


Time Entertainment


Ministry of Culture Saudi Arabia

Mstreet


Giuliano Peparini

Melco

Hwadi

Bayut

Black Orange Live


Saudi Games


Saudi Olympic & Paralympic Committee


Diriyah Gate Development Authority

DP World
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AMBITIOUS BRIEF?
WE’RE LISTENING.
hello@aloudminority.com
© 2026 A Loud Minority FZCO
GREAT MINDS DON’T THINK ALIKE.
// AN EXTENSION OF YOUR TEAM
AMBITIOUS BRIEF?
WE’RE LISTENING.
hello@aloudminority.com
© 2026 A Loud Minority FZCO
GREAT MINDS DON’T THINK ALIKE.
// AN EXTENSION OF YOUR TEAM
AMBITIOUS BRIEF?
WE’RE LISTENING.
hello@aloudminority.com
© 2026 A Loud Minority FZCO
GREAT MINDS DON’T THINK ALIKE.